Amazon’s People Experience & Technology team needed a meaningful and cohesive way to celebrate key cultural observances across global offices. I led the end-to-end creative vision for the Cultural Moments video series, designing, editing, and producing videos that honored identity, heritage, and community through visual storytelling.

Each piece, from Breast Cancer Awareness to Diwali, carried a distinct visual identity while staying rooted in Amazon’s core values. The series created space for employee voices, deepened cultural awareness, and helped scale inclusive storytelling across the brand.