Content Strategy and Storytelling
Content strategy is not about filling a calendar. It's about knowing where someone is in their decision, what they need to feel confident moving forward, and making sure the right message is there when they look for it.
My background spans English, education, design, and marketing. That combination matters because I don't just write. I think about how information lands visually, emotionally, and contextually for the person receiving it. I've built content for C-suite decision-makers, frontline sales teams, business partners, individual consumers, and everyone in between. The through line is the same: understand the audience, meet them where they are, and give them something that actually moves them.
The work below spans frameworks, campaigns, long-form editorial, and event content. Some of it is strategy. Some of it is execution. Most of it is both.
Featured Work
EMS Content
Strategy System
A complete content strategy system built from the ground up for a Salesforce partner operating across consulting, data services, and SaaS products. Messaging architecture, editorial framework, buyer journey mapping, and a full-year campaign plan built to serve all three business lines under one unified brand voice.
In This Together: Program Narrative Framework
Amazon's global DEI initiative had real organizational weight but no unified voice. Fragmented decks, disconnected documents, no single source of truth. This is the framework that brought it all together into one sequenced, scalable narrative built for executives, cross-divisional teams, and external partners simultaneously.
Co-Creating a Client Story with EMS and ACU
End-to-end webinar strategy and campaign production built across two organizations. From stakeholder interviews and narrative development through promotional campaign, event production, and post-event follow-up. The work behind it included finding the story, building the content framework, aligning two executive teams, and giving the sales team an asset they could use.
Editorial and Press
Integrating Lead Generation & Customer Retention Marketing
Social | Long Form Article
EMS Consulting Adds Michael Reed to the Executive Team as the Company’s New Chief Revenue Officer
Press Release | Company Announcement
Maximize Data Value & Business Growth with Salesforce Data Cloud
Website | Long Form Article
EMS Consulting Brings on Art Peters, the New SVP of Global Banking Strategy and Customer Advisory
Press Release | Company Announcement