Creative Leader & Brand Strategist | Marketing & Content Expert
I have over 15 years of experience driving creative direction, go-to-market success, storytelling, and brand growth in SaaS, financial services, technology, and sports.
Marketing Leadership
Strategy, Campaigns, GTM, Operations, Content
Creative Direction
Web, Mobile, & Print
Diverse Experience
Across Industries, Partnerships, Areas of Focus
I’m a bit of a unicorn.
(No really.)
—a marketing strategist, creative visionary, and industry SME all rolled into one.
With 15+ years in B2B, SaaS, and financial services, I’ve built go-to-market strategies, shaped brand narratives, and led content that converts. Whether it’s product marketing, content strategy, or design leadership, I bring the kind of cross-disciplinary expertise that makes brands stand out and scale.
Skills
Marketing Leadership
Go-to-Market Strategy
Product Marketing
Brand Positioning & Messaging
Demand Generation
Marketing Operations
Campaign Strategy & Execution
Partner & Alliance Marketing
Analytics & Performance Metrics
A/B Testing & Experimentation
Creative & Design
Creative Direction
Brand & Visual Identity
Storytelling & Narrative Development
UX/UI Thinking & Design
Event & Experiential Marketing
Content & Thought Leadership Development
AI & Data-Driven Decisions
CSS/HTML5
Prototyping/Storyboarding
Industry & Collaboration
SaaS, B2B, & Technology
Financial Services & FinTech
Service-Based Businesses & Consulting Firms
Cross-Functional Team Leadership
C-Suite & Executive Alignment
Stakeholder & Partners
Vendor & Agency Management
Strategic Development
Featured Work
Concept. Design. Edit. Celebrate.
I led the creative direction, design, and video editing for Amazon’s Cultural Moments series—an internal and external storytelling initiative that honored identity, culture, and community. Each video was crafted to amplify voices and commemorate key moments across Amazon’s global workforce.
Amazon Community Moments Series
Project Samples
Personalization, Content, & Web
Persona-Based Customization & Content
Credit Union of Texas
Looking for examples of other projects or skills? Let’s connect. I have years worth of work we can talk through.
What Partners and Clients Are Saying
Tools & Software
Marketing Automation, Personalization, & Email
Salesforce Sales Cloud, Marketing Cloud, Account Engagement (Pardot), Marketo, Hubspot, Mailchimp, Active Campaign, Convert Kit, Constant Contact, Mutiny
AI, Content, & Analytics
ChatGPT (Open AI), JasparAI, Quillbot, Wellsaid AI, Rawshorts, Superset, Tableau, Google Analytics 4, SEMrush, AHrefs, Google Search Console, Keyword Planner
Creative, Design, & Web
Photoshop, Illustrator, InDesign, Premiere Pro, XD, Figma, Webflow, Wordpress, Squarespace (& Other WYSIWYG Systems), Sitecore, Camtasia
Productivity & Project Management
Microsoft Suite (Word, Excel, PowerPoint), Apple (Pages, Numbers, Keynote), Google Suite (Docs, Sheets, Slides), Atlassian Jira, Trello, Asana, Slack, Quip